Helix’s Bold Plan to Be Your One Stop Personal Genomics Shop

Every day you make thousands of decisions, from the imperceptibly quotidian to those that will change your life forever. But what if instead of listening to the little voice inside your head, you listened to your genes? Your DNA makes you who you are, so theoretically, it could help dictate your daily workout or pick the most palatable bottle of wine. That’s the world that personal genomics company Helix envisions—a genetically optimized existence where every decision can benefit from a peek inside the double-stranded magic eight-ball.

In 2015, Helix spun out of San Diego-based Illumina, the $20 billion genomics giant whose supercomputers sequence about 90 percent of the world’s DNA data. Its goal? To take the sequencing tech used by researchers and doctors and open it up to consumers in a digital marketplace built on DNA. On Monday they launched that platform—a smorgasbord of 18 products designed to turn a one-time genetic donation into a lifetime of insights.

Other companies have offered consumer genetic tests before, of course, from the genealogical insights offered by AncestryDNA and 23andMe to the cancer risk panels promoted by Color Genomics. But each of those tests require a new donation of DNA. Every product on Helix’s marketplace will draw from the same DNA sample, which the company will sequence, store securely, and offer up through an API. Helix’s CEO Robin Thurston says by doing all that dirty work, the marketplace will democratize DNA, making it possible for developers to make new personalized genetics products without huge amounts of up-front capital.

For consumers, that means they can sequence once with the potential to purchase a lifetime of dynamic discoveries. The key word there is dynamic: The marketplace’s offerings will expand as genetic insights improve. Its initial products, like other consumer tests, are constrained by the current state of research. Right now, if you’re generally pretty healthy, there are real limitations to what your genes can tell you—which means you might not want to turn over your decision-making controls to your DNA quite yet.

Here’s how the Helix platform works: Eighty bucks and a spit sample gets you a spot on one of Helix’s sequencing machines, and a chunk of cloud storage for the protein-coding region of your genome—about 22,000 genes, otherwise known as the exome. Normally that would cost somewhere between $500 and $1,000. More commonly, consumer genetic tests use a technology called genotyping to report on certain genetic sites, but even those cost $100 to $250.

So comparatively, Helix’s base sequencing fee is a real bargain. But once you’ve gained access to the marketplace, it’s a pay-as-you-go buffet of personal genomics lifestyle products. Want to see what your genes say about the best exercise for your body? Then you might add one of DNAFit’s fitness apps to your shopping cart. Want to know which foods your body has a harder time metabolizing? Then maybe you want the EmbodyDNA app from Lose It!.

Or, you could just save your money. Eric Topol, a geneticist at Scripps Research Institute and a leader in the US’s most ambitious public sequencing project—the Precision Medicine Initiative—says Helix’s low cost of whole exome sequencing is indeed an impressive achievement. But because you can’t download all your raw data, the price is essentially an illusion, meant to hook people more than return meaningful results. The question consumers should be asking is: What do you really get for it? Today, only about 1 percent of all sequencing tests yield a result that could help users treat or prevent the onset of a disease. And that’s in the oldest field of genomics: medicine. Drawing useful links between genes and diet fads and skincare routines will prove even more challenging. “Sequencing is great for sick people, but for healthy people there really isn’t any proof that it’s informative,” Topol says. “Someday the science might be good enough, but at this moment it seems like it’s not going to yield much for people.”

Which could actually have the opposite of Helix’s intended effect, he cautions. If people get back results that don’t wind up being that relevant or interesting, they could become disenchanted with the whole idea. Or users could over-engage with results that are intended only to educate and inform—not diagnose. As a physician, Topol worries that incidental findings from direct-to-consumer tests could trigger patients to ask for unnecessary tests from their doctors, increasing health care costs and straining resources. Researchers call this phenomenon “raiding the medical commons.”

Helix tries to avoid these consequences by carefully evaluating the genetic interpretations and recommendations made by each product, based on the most up-to-date scientific literature. And product developers do their part by setting clear expectations up front. Take Sema4, a company spun out of New York’s Mount Sinai Health System by geneticist and big data evangelist Eric Schadt. It sells tests that tell expectant mothers if they carry a gene that might pass on an inherited disease to their children. Its flagship product uses DNA sequencing to screen for disease-causing mutations for 281 different genetic conditions, and is ordered only at the recommendation of your physician. But Monday, Sema4 announced a new, less expensive test on Helix’s marketplace that identifies genetic indications for only 67 diseases, which you can order yourself from the comfort of your home—with a small caveat. After you select the test, Sema4 requires that you submit some additional health information to a doctor online, who then reviews it before giving the final okay. That’s a precaution the company takes to stay on the right side of current regulations.

Technically, the FDA has the authority to regulate genetic test kits, though the exact scope of the agency’s jurisdiction is still a matter of legal dispute. As it stands now, the degree of FDA oversight of a test depends on its intended use and the risk posed by an inaccurate result. To date, the agency has mostly turned a blind eye to direct-to-consumer products (with the notable exception of 23andMe). So as long as companies don’t overpromise on the clinical validity of results, they can pretty much escape regulatory scrutiny.

Which is why Schadt says the product isn’t for people actively trying to get pregnant “We view it as an educational guide in the long term family planning journey, much further upstream than a clinical care scenario,” says Schadt. The idea is that if women see anything of concern show up in their simple screen, they’ll come back to Sema4 for the clinically comprehensive test when it comes to actually making a baby. But they shouldn’t use the product on the Helix marketplace to make any serious family planning decisions.

From a business perspective, the appeal of Helix’s platform is obvious. But owning DNA also presents some thorny ethical issues. Bioethicists have pointed out that when companies have a financial incentive to keep genetic data private, information that could otherwise be used for the common good stays behind closed doors. Helix’s parent company, Illumina, has a pretty good reason to keep those exomes for itself. In January, it spun out another company, called Grail, to leverage big DNA data to commercialize a technology called liquid cancer biopsy. It detects cancer in its very earliest stages by finding tiny amounts of tumor DNA in a drop of blood. A massive genetic database would give Grail a boost on validating that technology. While Helix wouldn’t comment on how the company plans to use its genetic information internally, it did say it doesn’t have any plans to share data with any third parties, to support external research efforts or otherwise.

These are the kinds of concerns Sema4’s Schadt had previously tried to confront, by opening up his company’s own genetic library to academic and nonprofit medical researchers for free. And while that vision is at odds with Helix’s own vice-grip policies, he still found something in the partnership that he couldn’t get on his own: volume. While Sema4 doesn’t receive any raw sequencing data from its Helix-based customers—just a report on the 67 diseases in the screen—it’s still worth it to get more long-term users. “It’s not perfect,” says Schadt, who spent many months working with Helix to come to a data-sharing agreement. “But it’s not bad either. I would love to have every single variant that Helix is generating, but this still gives us a far larger pool to go after to for studying diseases.”

Last year, Schadt published a paper in Nature Biotechnology describing something he calls the Resilience Project. The idea is to find people with mutations that should result in terrible disorders, but for some reason don’t. Something in their DNA protects them, and could offer clues to potential treatments. For that paper, Schadt analyzed the genomes of nearly 600,000 people—an incredibly time and cost-intensive project. He’s betting that Sema4, and Helix, can help speed up the treasure hunt. Some of the genes that harbor these disease-causing mutations are on the smaller Sema4 screening test, so Schadt is still hoping he can use that data to recruit individuals for further study. “Helix provides us this really broad net,” he says. “It’s a cool way to identify promising people.”

Other health researchers are also interested in that broad net. Though not on the list of marketplace products announced Monday, two big hospital networks with hundreds of thousands of patients—Geisinger Health and the Mayo Clinic—have plans to launch products there later this year. Being able to tie even limited genetic data with information from those patients’ electronic health records is the kind of thing that gets even skeptics like Topol excited. But even so, he thinks it will be at least five years before the science really catches up to the product platform’s promises. If Helix can ride the wave that long, you might actually be able to stake some everyday decisions on your DNA.

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